About Us

Ten-23 isn't just a web development agency; it's a narrative of risk, passion, and self-discovery.

Our Story

Ten-23 was founded in 2021 when I left a stable career as a Counselor in Corrections to pursue a 'dream deferred' of becoming a Software Engineer. With the challenge of only a year-long timeline, I navigated the realm of self-teaching using free online resources like YouTube tutorials and The Odin Project. To document the learning process, I embarked on the #100DaysOfCode challenge, sharing insights on Twitter. You can witness the inception of this journey in my Day 1 video below.

In a mere six months, I translated newfound skills into action, crafting my first freelance website for Visions of Hope Psychological Services. The journey didn't stop there; continuous learning propelled me into my first role as a Software Engineer in 2022. Being an art lover and hobbyist painter, this love for creativity seamlessly aided in fostering a fondness for front-end web development. In the quest for mastery, I continually explore new tools and techniques, dedicating my spare time to enhancing my craft that I can pass on to clients.

The name Ten-23 holds profound meaning – a tribute to my late grandmother, a steadfast pillar of support throughout my journey. Despite her passing just months before landing my first role, her spirit lives on in the agency's name, symbolizing her October 23rd birthday.


Natasha Johnson (Owner) & Grandmother
Natasha Johnson (Owner) & Grandmother

Our Mission

At Ten-23 Agency, we believe the cost of a website should never stand in the way of a small business’s success. Our mission is to provide affordable, high-quality websites by leveraging a library of custom-built components that streamline development and reduce costs. This allows us to offer professional websites that help businesses get online quickly and grow their digital presence—without the high price tag. We're committed to making website development simple, efficient, and affordable for small businesses.